Posted on 03/03/11 by admin
What is a Niche? Niche marketing is when you customize your product or service for a specific market. Related Reading: Beyond Good and Evil Reverse Niche Selection Finding Out Who’s Making Real Money and how Niche Affiliate Content Writing & Site Marketing (Supertargeting Affiliate Training) Ecological Niches and Geographic Distributions (MPB-49) (Monographs in Population Biology) [...]
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Posted on 09/10/10 by Neil Tortorella
Sales is a four-letter word. Wait a minute, it’s five letters. And it’s that innocent “s” at the end that changes everything. “Sale” is good. “Sales” is bad. At least it is in many a freelancer’s mind. It conjures up images of plaid-clad, cigar-smoking wheeler-dealers who try to badger you into buying something you neither [...]
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Posted on 08/23/10 by Neil Tortorella
In previous posts we discussed how to start your marketing plan and how to analyze your target market. Next, in the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, and [...]
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Posted on 08/16/10 by Neil Tortorella
A SWOT Analysis is a chart showing those things within and outside your business that will make you swim or sink. SWOT stands for strengths, weaknesses, opportunities, and threats. What does is take to SWOT analyse your marketing objectives? Let’s look at the four components, picking up from the target market analysis we covered last [...]
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Posted on 08/09/10 by Neil Tortorella
In my first post about creating an effective marketing plan, I touched on conducting target market and competitive analysis. In this post, we’ll get knee deep into them. It is critical to focus your marketing efforts on a specific target market or niche. Marketing becomes a lot easier and a niche offers the opportunity to [...]
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Posted on 08/02/10 by Neil Tortorella
A well-conceived and properly implemented marketing plan is the foundation for your business’ success. You might be the best at what you do, but if nobody knows about you and your offerings, and why they’re of value, then that shingle you hung up is going to come tumbling down. Truth be told, it’s simply not [...]
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Posted on 07/29/10 by Vanessa Sweeney
Every company, website, and blog is trying to reach a certain demographic of people: age, gender, location, profession, etc. In fact, this is how most online marketing efforts are directed. Targeting a certain demographic of Internet users with online marketing is also known as niche marketing and this profession is rapidly growing in popularity. What [...]
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Posted on 07/28/10 by Abhijeet Mukherjee
There are millions of blogs on the internet and thousands more are created every day. A lot of these are personal blogs, many are spam blogs (or “splogs”), and a significant number of these are started by people who’ve been bitten by the Make-money-online! bug, inspired by John Chow or Darren Rowse, and thus taken [...]
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Posted on 07/22/10 by Nita Teoh
One of the first things you need to do when launching a new web business is choose a domain name for your website. Having your own domain name gives you the ability to brand your business website and will help create a long-lasting asset for your business. The process of coming up with a domain name [...]
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Posted on 04/22/10 by Ryan Cash
So you know you need to advertise, and you have some ideas on where to start – but how do you advertise effectively? What is effective advertising? Once you’ve decided where you’re going to advertise, the next thing you need to prepare is the advertisement itself. Since I don’t have any experience in television or [...]
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