Tag: effective marketing plan

The Effective Marketing Plan: Marketing Action Plan

Posted on 08/23/10 by Neil Tortorella

In previous posts we discussed how to start your marketing plan and how to analyze your target market. Next, in the action plans section of your marketing plan, you’ll develop a detailed marketing “to do” list. It’s a task list that describes what will be done, when each task will begin and be completed, and [...]

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An Effective Marketing Plan: Target Market Analysis

Posted on 08/09/10 by Neil Tortorella

In my first post about creating an effective marketing plan, I touched on conducting target market and competitive analysis. In this post, we’ll get knee deep into them. It is critical to focus your marketing efforts on a specific target market or niche. Marketing becomes a lot easier and a niche offers the opportunity to [...]

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An Effective Marketing Plan: Getting Started

Posted on 08/02/10 by Neil Tortorella

A well-conceived and properly implemented marketing plan is the foundation for your business’ success. You might be the best at what you do, but if nobody knows about you and your offerings, and why they’re of value, then that shingle you hung up is going to come tumbling down. Truth be told, it’s simply not [...]

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