How important is defining your niche?

What is a Niche? Niche marketing is when you customize your product or service for a specific market.

Marketing a product or service to everyone is not realistic

Keep your focus targeted and isolated so that your audience perceives you or your company as the go-to company in that specific industry. Your company should not aim to please all of the people all of the time. It’s impossible.

Don’t shoot yourself in the foot. You may think everyone needs your product, but when you break it down you will see that every product has a niche market.

Don’t go for broke. If you want to target the world to market to then you may have the best idea in the entire universe, or you just haven’t thought it through yet. You will need lots of money to compete against the larger companies in your field, and your approach maybe seen negatively by your potential customers. Defining your niche allows your customers to see your company as genuine subject matter experts (SME).

It is very important for a business owner to define their target market, because it will help marketing efforts to be well spent. Lets look at the business that I work in and how someone could be successful with reselling services such as domains and hosting. We provide our customers with turnkey websites and they have to drive traffic to the site they are provided. They can say “I want to market to everyone that needs domains and hosting.” If they go this route they have a 100% chance of not being successful. Why? The market is saturated with domain providers and resellers, and the market has companies that have large budgets to use on advertising.

If you segment your market properly and defined your niche, you will have a better chance for marketing success. Identify your niche. Review the example included in this article to help you see how a large market is segmented down.

• Bad Example: I want to market to people who need domains.

(way to broad)

• Good Example: I want to sell domains to women

(Still very broad)  So lets keep going.

• Bad Example:  I want to sell domains to women
• Good Example: I want to sell domains to women who are (insert religion)

Now we have taken our market from billions to millions.

• Bad Example:   I want to sell domains to women who are (insert religion)

• Good Example: I want to sell domains to women, who are (insert religion),(Insert Ethnicity), between the age of 35-45, Located in NY

We have now taken possible search terms in Google from Millions to thousands. I hope this helps you to help identify your niche market better.

Look for follow up posts on how to track your online marketing efforts.

Marketing a product or service to everyone is not realistic

Keep your focus targeted and isolated so that your audience perceives you or your company as the go-to company in that specific industry. Your company should not aim to please all of the people all of the time. It’s impossible.

Don’t shoot yourself in the foot. You may think everyone needs your product, but when you break it down you will see that every product has a niche market.

Don’t go for broke. If you want to target the world to market to then you may have the best idea in the entire universe, or you just haven’t thought it through yet. You will need lots of money to compete against the larger companies in your field, and your approach maybe seen negatively by your potential customers. Defining your niche allows your customers to see your company as genuine and as subject matter experts (SME) if it applies.

It is very important for a business owner to define their target market, because it will help marketing efforts to be well spent. Lets look at the business that I work in and how someone could be successful with reselling services such as domains and hosting. We provide our customers with turnkey websites and they have to drive traffic to the site they are provided. They can say ” I want to market to everyone that needs domains and hosting.” If they go this route they have a 100% chance of not being successful. Why? The market is saturated with domain providers and resellers, and the market has companies that have large budgets to use on advertising.

If you segment your market properly and defined your niche, you will have a better chance for marketing success. Identify your niche. Review the example included in this article to help you see how a large market is segmented down.

• Bad Example: I want to market to people who need domains.

(way to broad)

• Good Example: I want to sell domains to women

(Still very broad)  So lets keep going.

• Bad Example:  I want to sell domains to women
• Good Example: I want to sell domains to women who are (insert religion)

Now we have taken our market from billions to millions.

• Bad Example:   I want to sell domains to women who are (insert religion)

• Good Example: I want to sell domains to women, who are (insert religion),(Insert Ethnicity), between the age of 35-45, Located in NY

We have now taken possible search terms in Google from Millions to thousands. I hope this helps you to help identify your niche market better.

Look for follow up posts on how to track your online marketing efforts.

Related Reading:

Niche Domain Name Research, Keyword Research & How to Find an Exact Match .COM Domain (Supertargeting Affiliate Training)

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

Niche Affiliate Content Writing & Site Marketing (Supertargeting Affiliate Training)

Ecological Niches and Geographic Distributions (MPB-49) (Monographs in Population Biology)

Beyond Good and Evil